Pornhub Releases New Video Urging Action Against Anti-Porn Legislation

Pornhub Releases New Video Urging Action Against Anti-Porn Legislation

MONTREAL — Pornhub has released a new video featuring Cherie DeVille urging viewers to contact their representatives to weigh in on the current blitz of anti-porn legislation being proposed around the country.

CNN reported on the video today, together with the news that MindGeek and new owners Ethical Capital Partners (ECP) have been in contact with Apple, Google and Microsoft to promote a device-based age verification alternative.

“In the two-minute video, adult performer Cherie DeVille stares into the camera and intones soberly to viewers, for the second time in a month, that policymakers are coming for their porn,” CNN explained, adding that DeVille urged viewers in Virginia, Arkansas and Mississippi to contact their representatives “before it is too late.”

A Pornhub rep told CNN that it was not the company’s goal to shut down access to the site in those states over confusing age verification mandates as it did in Utah, but did not rule out the option.

“If necessary, we will share next steps in the coming weeks,” the rep said.

ECP partner Solomon Friedman confirmed to CNN that the company recently has “lobbied Apple, Google and Microsoft to jointly develop a technological standard that might turn a user’s electronic device into the proof of age necessary to access restricted online content.”

As XBIZ reported in this month’s cover story on the challenges around age verification, ECP has criticized the majority of age verification requirements being proposed by anti-porn activists and politicians because they follow a site-by-site model.

“That puts the obligation on individual sites, if they are serving adult content, to independently verify the user’s age and do this in general by collecting sensitive user information,” Friedman told XBIZ. “The trouble with site-by-site verification is that it is completely ineffective at protecting children. As opposed to creating a wall around the adult side of the internet, it creates a doorway, and anyone could simply sidestep that doorway and go to another adult site that does not comply.”

ECP instead proposes device-based age verification, where a user’s age and identity credentials reside on their device, as “the only solution that can both keep minors from adult content and also protect the privacy of adults who wish to access adult content.”

“We are willing to commit whatever resources are required to work proactively with those companies, with other technical service providers and as well with government,” Friedman told CNN on Wednesday.

Click here to view the new video featuring Cherie DeVille.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Report: AVS Group Beefs Up AV After $1.3 Million Fine

Adult content provider AVS Group has begun to institute robust age checks on some of its websites after U.K. media regulator Ofcom last week imposed a penalty of approximately $1.3 million for noncompliance with Online Safety Act regulations, the BBC is reporting.

FSC: Federal Report Confirms Unfair Banking Discrimination Against Adult Industry

The Free Speech Coalition (FSC) today announced that a federal report on debanking has concluded that several U.S. banks engaged in discriminatory banking practices against members of the adult industry.

Pineapple Support Names Natalie Pereira Executive Assistant

Pineapple Support has appointed Natalie Pereira as its new executive assistant.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Show More